Acquiring new life insurance customers can be a long and expensive process. Most insurers we speak with tell us that they would like to reduce the time and cost to do so. They tell us that if the process is too long or difficult for the customer, the lower the chances that a contract will be signed.
We work with one critical component of the customer journey: acquiring accurate medical and lifestyle data as quickly and as accurately as possible. Our long-term integration with electronic medical record providers, and our secure HealthLink platform that connects them, gives our customers a strong advantage as we can prompt GPs within their usual working environment, help them extract structured data from their records and our long-term relationships with medical providers ensures greater cooperation. Our operating model has produced stunning results in data retrieval: 4.4 day mean turnaround time for clinically integrated requests vs 10.9 days for non-integrated.
1. Inside the Clinical Workflow = Real Speed & Happier Customers
When clinicians don’t need to open portals, chase PDFs, or enter duplicate data, requests get completed promptly.
Faster provider responses mean:
- Faster underwriting and claims decisions
- Immediate clarity for customers and advisers
- Less churn during onboarding
- Earlier activation of rehabilitation pathways
Speed isn’t just operational—it’s a customer experience and growth advantage.
2. Autopopulation from EMRs = Accuracy That Accelerates Decisions
Integrated e forms pull clinical data directly from the medical record. Providers only fill in the gaps, reducing effort and minimising errors.
For insurers, that means:
- Higher-quality submissions on first pass
- Fewer clarifications
- More confident risk assessments
For customers, it means decisions that land days earlier.
3. Clinical Grade Security = Stronger Trust
By leveraging the security backbone of clinical systems, insurers inherit proven identity, encryption, and audit controls. This reduces internal risk and gives customers clearer confidence that their sensitive medical information is safe.
Trust is foundational—and integration strengthens it without adding operational burden.
4. Smarter Digital Forms = Less Noise, More Insight
Integrated e forms adapt dynamically, only presenting relevant questions and preventing incomplete answers. They evolve rapidly as insurers refine their evidence needs.
This creates:
- Less work for clinicians
- Cleaner data for insurers
- Earlier detection of issues relevant to rehabilitation or claims
The result is a more precise, proactive approach to customer health outcomes.
The Strategic Bottom Line
The bottom line is that our customers appreciate that we provide the most secure data network that produces the fastest results, making customer acquisition faster and at lower cost than any existing approach.